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The curved 'incognito' look plays a big part these days with more and more people looking to break the traditional flat brim look and adapt the more traditional 'bent brim'. The hat game is ever-evolving and New Era is at the forefront with celebrities like Leonardo DiCaprio, Wiz Khalifa & Kendrick Lamar rocking their caps. This 9Forty from New Era is a great mix between functionality and style. With a pre-bent brim and Adjustable strap, it is an instant classic.